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Mind Over HARD

By Alexandra Dunek
November 11, 2021

If you are looking for a different approach to fitness, then you might want to keep reading. A challenge called, “75 HARD” has been growing in popularity and for a good reason. The free program was created by entrepreneur and owner of 1st Phorm Nutrition, Andy Frisella, and is guaranteed to help you, in his words, “permanently change your life”. 

I first learned about this challenge after seeing a friend post his journey and incredible weight loss transformation on social media. Justin Deal, originally from South Philadelphia (currently residing in Washington Township), has lost 45lbs with the program and 75lbs overall. He credits the majority of his success to his friend and mentor, Devin DiNofa. 

Deal explains, “I wound up at a place in life where I really disliked what I saw in the mirror, and more importantly, the way I felt. My wife Gina and I had our fourth child and I found myself more tired and less motivated. I knew I needed to make a change to become the leader my family deserved. Devin told me that 75 HARD was the answer.”

It’s important to note that this isn’t a fitness plan…it’s a mental transformation program designed to tackle personal and professional goals. “What most people don’t realize about 75 HARD from the outside is that it’s truly a mental program, the physical changes are just a result of rewiring your brain and habits,” says Deal. 

Adding to his lifestyle changes, he re-evaluated his relationship with alcohol. “I realized alcohol added zero value to my life. As a matter of fact, it only takes from me, both financially and in my energy.” Deal says. He adds that he now has a drink here and there on occasion but it’s not in his everyday routine anymore. 

Below is a description of Justin’s 75 HARD program:

• Two 45-minute workouts a day (one of those must be outside).

• 1 gallon of water a day.

• Read 10 pages of a self-development or entrepreneurial book a day.

• Follow a diet plan of your choice that meets your goals. 

• Zero alcohol.

• Snap a daily progress photo.

Day 1 of “75 Hard”

Day 75 of “75 Hard”

His busy day starts with a wake-up call time of 5:30 am to get a weightlifting session in at six before he begins his work hours as Vice President of PayDay Employer Solutions, a payroll service company. He prioritizes his evening with networking events and family time, which includes helping with the kids and dinner with his wife before ending his day with some daily influential reading. 

Twice a week he alternates between yoga or another kind of aerobic exercise like biking or basketball. If you’re interested in a unique networking opportunity or looking for some motivation, you can book Justin for a gym session by scanning the QR code at right for his online calendar! 

Justin is a refreshing reminder of how it’s never too late to take control of your life. “I used every excuse in the book for years as to why I couldn‘t get in shape…I was getting older, my prime was behind me, I had no time due to four kids, I was not a morning person, and eating healthy is too expensive, etc. It’s amazing how many limiting beliefs that we all have and don’t even realize. Ultimately, I wanted to show people what is possible with daily execution.”

You can keep up with his progress by following him on Instagram @jdeal6972. 

Learn more about 75 HARD by visiting www.andyfrisella.com or tune into his podcast, “Real AF with Andy Frisella.”

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